When it comes to building a reputation and maintaining trust, authenticity is a company’s greatest asset. It’s all very well to talk the talk but as consumers get ever more engaged with the companies behind the brands and as their choices become ever more informed, it’s not
enough to simply talk a good game.
FleishmanHillard’s Authenticity Gap measures the divide between audience expectations and their actual experience. This report looks at the issues consumers care about most, what they expect companies to do about them, and where organisations are exceeding, meeting or falling short in their actions.
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